What is Your Business REALLY Worth

Breakout Session on Fallacies & Fairytales: The Truth Behind Business Valuations

Determining the true value of your business is important for every company: mature, growing, and startup (think shark tank valuations!) But many market-based "Rules of Thumb" are not worth much when valuing a business. Join NJFPA Member Expert Fred Kaplan of Stony Hill Advisors as he dispels the most common myths that catch businesses unprepared. 

  • How can you influence your valuation and what non-financial factors impact value?

  • Why EBITDA is a bad metric for middle market company valuations.

  • Why would different buyers or investors calculate different values for your business?

  • How a business valuation before you "need" one can strengthen your business. 

Fred Kaplan of Stony Hill Advisors is a Certified M&A Professional, with degrees in Economics (BA) and Finance (MBA). He brokers buy-side and sell-side M&A transactions, perform valuations and advises business on Exit Planning. Fred is a leader in the Food & Beverage industry, serving processors, distributors, retailers, and hospitality, plus an active volunteer in food and beverage trade associations.  

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